-
Why French bank cards are losing their printed security numbers
The new system aims to reduce fraud and simplify online shopping
-
Many French property energy efficiency ratings now out of date: How to check yours
The change will affect you if you plan to sell or rent a property
-
How cold is it going to be in France and for how long? Tips to stay healthy
The freezing weather is showing no signs of abating, with temperatures as low as -9C
Miss France show a ratings hit for TF1
Despite annual controversy, gala event remains a major TV draw for broadcaster
Nearly 7million television viewers tuned in to TF1 to see Clémence Botino crowned Miss France 2020 in Marseille at the weekend.
Nous vous présentons votre nouvelle #MissFrance2020 #MissGuadeloupe #MissFrance 😍🎉 pic.twitter.com/3tpR6vKlK1
— TF1 (@TF1) December 14, 2019
The audience figure of 6.87million is down on 2019, when 7.35million viewers tuned in, but Miss Guadaloupe's midnight 'coronation' as Miss France in Marseille on Sunday gave the broadcaster viewing bragging rights by some considerable margin.
TV audience numbers are similar to those for a France men's international football match at Stade de France.
Importantly for the broadcaster, this year's audience share of a key advertising market - women under 50 - reached 50.7% compared to 47% last year.
The gala show's nearest rival on traditional French TV was Mongeville on France 3, which was watched by 4.1million, while Laurent Ruquier's Les Grosses têtes on France 2 was seen by nearly 2million viewers. M6's US import Hawaii 5-0 tempted 1.66million viewers.
Advertising turnover during each show in recent years has been around €5million, according to estimates by independent firms.
Read more: For and against: Miss France beauty pageant
Stay informed:
Sign up to our free weekly e-newsletter
Subscribe to access all our online articles and receive our printed monthly newspaper The Connexion at your home. News analysis, features and practical help for English-speakers in France