Advertising

‘Du pain, du vin, du Boursin’ – the story of a classic French advert

A simple yet effective marketing campaign that turned a herby fromage frais into a household name on both sides of the Channel

Wall ads from golden age of French publicité preserved

As train travel grew from the late 1800s, advertisers discovered the potential of the bare gable walls commuters passed. Today these adverts are being preserved as works of art

Stop lit-up advert screens and private jets, urge French campaigners

A new decree states that advertising screens must be turned off between the hours of 01:00 and 06:00 but environmental organisations say this is not enough

France's obsession with 'pub' marketing weighs heavy

Dr Tim Blakemore, a former senior law lecturer at the University of Northampton who now lives in France examines the piles of ' pub ' that drop into millions of letter boxes every year

French homes receive 28kg of paper ads per year

The average household in France receives more than two kilos of publicity material posted through their letterbox per month, yet only one in five has used a government “stop adverts” service that could help.

Lights out for French businesses every night

Businesses obliged to switch off illuminated signs, advertising and window displays between 1am and 6am

Billboards film you then target advertising

Pavement ad tests halted as guinea-pig cities object

Surplus advertisement proves unwelcome in some cities

Now Bordeaux rejects pavement adverts

Mayor Alain Juppé will sign decree 'prohibiting this practice on the public space of Bordeaux', leaving Lyon as the only city yet to decide whether to permit the ads

Nantes refuses to allow newly-legal pavement adverts

The city of Nantes has announced that it will not allow temporary adverts to be placed on its pavements, despite the practice having been legal since Christmas Day this year.

Pavement ads hit streets in three cities

Bordeaux, Lyon and Nantes taking part in 18-month experiment

French theatres to introduce advertising

17 venues across France will now show adverts that could reach around 2 million spectators a year

Historic ‘ghost’ wall mural painted over

Blogger who tries to protect ' publicités peints ' says loss of Dubonnet poster is a 'shame'